WAL-MART

WAL-MART S.W.O.T. ANALYSIS

· Strengths

1. Customers are loyal with Wal-Mart.

2. Wal-Mart is enjoying against competitors.

3. Wal-Mart is maintaining good relationships with reasonable amount of suppliers/vendors.

4. International environment depict good relationship with host country.

5. Wal-Mart is financially sound.

6. Wal-Mart has reasonably good systems, processes and procedures which are designed consistent with best retailing standards.

· Weaknesses

1. Customers have been savvier and look forward for value in Competitive rate.

2. Retailing businesses competitive in U.S.A.

3. Wal-Mart is demanding and has aggressive posture towards suppliers.

4. Wal-Mart is facing labor problems particularly in the area of compensation.

5. Organization’s strategic goals, vision, and mission need improvement.

6. Strategic Marketing Management needs significant improvement.

7. Wal-Mart needs significant improvement in HRM strategic areas.

· Opportunities

1. Economic conditions are favorable.

2. Wal-Mart is fully equipped to take care of societal changes.

3. Wal-Mart is equipped with latest technology.

· Threats

1. There is an emerging trance in society and society people are seeking out values.

2. Frequently legislations are being passed.

3. Wal-Mart is violation the articles of the legislations in the areas of equal opportunity environment diversity and anti.

4. Government policies related with retailing industries are public and centric.

5. The retailing industry facing continuous transformation of technological changes.

6. Wal-Mart is slow in implementing globalization strategy.