In order to protect the brand name, company image, and market share in USA. The company should do foreign direct investment by opening the company’s owned retail stores throughout the USA, as well as the company should also subcontract their production within USA by acquisition of US local textile company OR, by doing strategic alliance with local companies in USA that can fulfill the demands and cultural changes in USA and could also compete with other US local and international competitors.
Similarly, the company should also open its own retail outlets in other parts of the world (instead of independent retails stores) and they should also subcontract their production in other countries where they can product the high quality products at most economical cost like China, India, Mexico, Pakistan etc.
Because if the business can decline in USA, it may decline in other countries also.
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