Monday, February 21, 2011

Corporate, Business, and Marketing Strategy CH: 2

Business and marketing strategies are being altered and renewed in a wide range of companies by executives in their efforts to survive and prosper in an increasingly complex and demanding business environment.

Key issues underpinning strategic choices are:

· Revolution – In many industries, the drivers of radical, revolutionary change have created most of the new wealth over the last decade. Examples include Jet Blue, Costco, and eBay.

· Renewal – To survive, existing companies must innovate with respect to their traditional business models. P&G‘s renewal initiatives are impressive as discussed in Chapter 1.

· Resilience – To capacity for continuous reconstruction requires innovation with respect to the organizational values, processes, and behaviors that systematically favor perpetuating the past rather than innovation for renewal.

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