DELL COMPUTER INC.

Who We Are

Michael Dell founded our company in 1984 in Austin, Texas, with an unprecedented idea — by selling computer systems directly to customers, we could deliver the most effective computing solutions to meet their needs.

Today Dell connects with more than 5.4 million customers every day — on the phone, in person, on Dell.com and, increasingly, through social networking sites.

Our 96,000 team members around the world are committed to making technology work harder for customers and communities.

We make technology more accessible to people and organizations around the world. We ship more than 110,000 systems every day to customers in 180 countries — that’s more than one every second.

Helping Our Customers Use Technology to Do and Achieve More

Our business is aligned to address the unique needs of large enterprises, public institutions (healthcare, education and government), small and medium businesses, and consumers.

We have more than 41,000 Services team members in approximately 90 countries, 60 technical support centers, and seven global command centers dedicated to helping customers use technology to reach their business goals.

Corporate IT users say we’re number one in customer satisfaction for services that include on-site expertise, on-site response time and phone support.

Forrester Research recognized our initiatives to collect, interpret and react to feedback to improve the customer experience with its Voice of the Customer Award.

From Connected Classrooms to Virtual Labs, more primary schools and universities than ever are deploying Dell™ education-specific technology solutions, making us the top provider of laptops and desktops to schools in several geographies around the world.

As the number one healthcare IT Services provider in the world, Dell helps the medical profession unleash the power of technology to help improve patient care.

We’re the number one provider of PCs to large enterprises around the world and the number one provider to public sector customers in the U.S. We do business with 98 percent of Fortune 500 corporations.

As the number two provider of computer support to education customers, we are committed to helping administrators, teachers and students harness the power of IT to advance learning.

Ten million small businesses work with us, and we’re the number one provider of computers to small and medium businesses in the U.S.

Customers trust Dell for their enterprise IT needs. We’re the number one provider of Internet SCSI (iSCSI) storage solutions worldwide and the number one provider of x86 servers in the U.S.

Our customers can choose to do business with more than 60,000 partners registered with Dell and certified to operate as our agents.

Making a Difference for Our Communities and the Planet

Consumers around the world can recycle their Dell computer equipment for free. To date, we have recycled more than 275 million pounds of computer equipment.

We’re committed to keep approximately 20 million pounds of computer packaging materials out of landfills from 2008 to 2012.

Dell was the first PC manufacturer to ship computers in packaging materials made from bamboo, a highly renewable and compostable material.

We power eight facilities in the U.S. and Europe with 100 percent renewable energy.

Forbes magazine named us a Top 10 green company because we’re one of the top purchasers of green power according to the U.S. Environmental Protection Agency (EPA) Green Power Challenge.

We were the first major computer manufacturer to ban the export of nonworking electronics to developing countries as part of our global electronics disposal policy.

We’re committed to protecting workers from discrimination in the workplace — we earned a perfect score of 100 percent for the sixth consecutive year in the 2010 Corporate Equality Index, an annual survey administered by the Human Rights Campaign (HRC) Foundation.

The Dell YouthConnect program has helped more than one million children get access to education and technology skills through partnerships with nonprofit organizations in underserved countries.

We are proud to support (PRODUCT)^RED™, where we donate part of our product profits to the Global Fund to help eliminate AIDS in Africa. We also support Susan G. Komen for the Cure through our partnership with LifeWorks Technology Group.

Our team members volunteer their time to organizations in their communities. In our fiscal year 2010, they donated 200,000 hours of volunteer time, which generated an estimated economic impact of $3.6 million.

Using the Power of the Internet to Connect With Customers

Dell started selling computers on Dell.com in 1996 — and today we have more than four million visits to the site every day, resulting in an order placed online every two seconds.

Today Dell.com reaches customers in 166 countries and 34 languages around the world.

Dell helps power three of the top five Internet search engines.

Dell is the second most respected brand for breadth and depth of social media activities.

More than 3.5 million members belong to the Dell social Web community, which includes Dell.com communities and Dell outlets on Twitter, LinkedIn, Face book, SINA, Orkut (Brazil) and other sites.

In 2007, Dell launched Idea Storm™, where people could share ideas and vote on the ones they liked — Dell has implemented more than 400 of these ideas to date.

Visitors to Dell.com can read about and contribute to more than 100,000 product reviews.

Financial Highlights

For fiscal year 2011, second quarter (ended July 30, 2010)

Revenue — $15.5 billion

Operating income — $745 million

Net income — $545 million

Earnings per share — $0.28