Sunday, February 13, 2011

BENETTON PRODUCTION STRATEGIES

The company should review and redesign its production strategy that helps to produce the high quality product at low cost and within a short span of time.

  • The company should be equipped with the latest machinery.

  • The company should have manufacturing facilities in other countries of the world from where the company can enjoy the competitive advantage and technological advantage.

  • The company production system, procedures, structures, processes should be consistent with designed industry standards.

  • The company should have a proper Research and Development department the continuously researches for the upcoming trend changes in the industry, and they should develop or innovate their products according to the market demand.

  • The company should also provide additional services on them owned retail outlets. For example: The company is selling cloths so they should also provide the facility to make customized alterations according to the customers demand.

  • The company should keep sourcing out their suppliers globally who can provide the needed output more efficiently regardless of where they are geographically located.

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