Strategic Marketing of Nike(The best company Nike)Product marketing program:

The Nike story begins with its founder, running enthusiast Phil Knight. In 1962, Knight started Blue Ribbon Sports, the precursor to Nike. At the time, the athletic shoe industry was dominated by two German companies, Adidas and Puma. Knight recognized a neglected segment of serious athletes whose specialized needs were not being addressed. The concept was simple: Provide high-quality running shoes designed especially for athletes by athletes. Knight believed that "high-tech" shoes for runners could be manufactured at competitive prices if imported from abroad. Without much cash to do any advertising for his products, Knight crafted his "grass roots" philosophy of selling athletic shoes: Speaking to athletes in their language and on their level; sharing their true passion for running; and listening to their feedback about his products and the sport. Each weekend Knight would travel from track meet to track meet – both high school and collegiate competitions--talking with athletes and selling Tiger shoes from the trunk of his green Plymouth Valiant.
The company's commitment to designing innovative footwear for serious athletes helped it build a cult following that rapidly reached the American consumer. By 1980, after just under two decades in the business, Nike had become the number one athletic shoe company in the United States. Unfortunately for the company, this wave of success was soon to crest as rival companies positioned themselves to take advantage of the aerobics craze, which Nike largely ignored. Companies like Reebok and L.A. Gear developed fashionable and comfortable products aimed at women fitness enthusiasts that sold remarkably well.
Nike refused to join a market it saw as low in quality and heavy on cosmetic properties and continued making durable, performance-oriented products. The company lost millions in sales and allowed Reebok to gain basically uncontested market share points. By 1987, Reebok had nearly doubled Nike's market share, with 30 percentage points compared to Nike's 18. Fortunately for Nike, the company chose to fight back with product innovations and persuasive marketing. The company's "Air" technology revitalized the company with the additional aid of successful advertising campaigns such as the 1987 "Revolution in Motion" spot for the new Air Max shoes and the "Air Jordan" commercials. When Nike unveiled its now-famous "Just Do It" campaign in 1988, just as Reebok developed the "Reeboks Let U.B.U" slogan, the company was on its way to a full recovery. By 1989, Nike had regained the market leader position in America as market share rose three points above Reebok to 25 percent that year.
In the 1990s, Nike continued its consumer focus. Nike kept its "finger on the pulse" of the shoe-buying public in part through the use of "EKINs" (Nike spelled backwards) – sports-loving employees whose job was to hit the streets to disseminate information about Nike and find out what was on the minds of retailers and consumers. Nike's "Brand Strength Monitor" formally tracked consumer perceptions three times a year to identify marketplace trends. In areas where it felt less knowledgeable, e.g., outside of track and basketball, Nike was more likely to commission customized research studies. Nike's inventory control system, called "Futures," also helped it better gauge consumer response and plan production accordingly.
Innovative product development had always been a cornerstone of the company. By 1998, Nike was unveiling a new shoe style, on average, every day. In 1999, the company put the power to design shoes in the hands of its customers with the NIKEiD project. NIKEiD enabled customers to personalize a pair of selected shoe models using online customization software. The software led consumers through a step-by-step process: customers could choose the size and width of the shoes, pick the color scheme, and affix their own 8-character personal ID to the product. Early reviews of the NIKEiD project were full of criticism of the limited selection and availability, so less than a year after its debut, Nike added additional shoe models and more customization options while increasing site capacity. Though the company had become a household name throughout the world and, more important, achieved the position of global sportswear leader, Nike was still $3 billion shy of reaching the goal of $12 billion that Phil Knight initially intended the company to reach by 2000. In a letter in Nike's 2000 annual report, Knight addressed the issue of how to jumpstart his company's slowed growth and offered the following formula: "We need to expand our connection to new categories and toward new consumers." This quotation is indicative of Nike's relentless drive to build its brand with a strong consumer focus.

PC(PEARL CONTINENTAL KARACHI)THE LEADING CHAIN OF HOTELS IN PAKISTAN

INTRODUCTION
Located in the heart of the business hub and 15km from Karachi Airport. Pearl Continental Hotel Karachi is a preferred choice for discerning corporate travelers. Vibrant and progressive, it remains the warmth and the spirit of Pakistan. While offering a verity of rooms stylish restaurants and contemporary business facilities establishing itself as an undisputed premier business hotel whilst not forgetting that Karachi is the city of dreams and all enveloping sensory roller. Coaster ride, which leaves you delighted and inspired at the same time there, is a lot more to this city that what meets the eye.
Product mix dimension model:
SENSUALITY ROOMS

TEMPTATION DINING

SERENITY AND CELEBRATION

FITNESS

PRODUCT LINE

Deluxe rooms

These elegant appointed rooms are well equipped with modern amentias including mini bar wireless internet connectivity, phone and fax, plasma TV 24 hors in rooms dining laundry and butler service on demand and unlimited access to online movies and music.

Executive rooms

In addition to all the facilities of the deluxe rooms executive and the E-floor guests rooms have free local telephone calls and 2 hours personalized butler services and express check in and check out for the executive floor guests.

Luxury suites
Tastefully designed some executives suites feature a learning room with a guest washroom a separate bedrooms with scenic views larger compared to the executive suites the deluxe suites come with a living and dining area.

Macro polo

Macro polo coffee shops offer an elaborate multi cuisine menu featuring continental and Asian favorite in easygoing coziness in provides their guests with rooms to deluxe. The semi-opened kitchen gives a peek at the professionals behind the scenes preparing to woo a dinner’s plate.

Taipan
The menu and taipan gives Chinese classics a contemporary tweak dishes, are artfully presented in an elegant atmosphere soups and appetizers are delicious way tot start but it is the heart of meals.
Sakura

A delicious culinary experienced complemented by impeable service open daily for lunch and dinner this charming bistro features an open kitchen serving fresh sushi and sashimi models and rice dishes.

Steak house

The sprawling elegant dining room with neutral colors illuminated ceiling and white covered table’s looks and sounds like a Chicago style steak house from the 40s. Complemented by a wide range of accompaniments includes salads and creative vegetable dishes.

Baker’s boutique and garden café

Well worth a pause from the area, chichi shopping these snug patisseries is very authentic and known for its amazingly fresh confectionary. The darling tearoom nook in the back is a place where a hection turns into confection; share the delicious pralines for personal or corporate gift.

Private dinning

Choose for the innovative menu, delivered at your doorsteps, 24hours a day if you prefer privacy and romance in your room.

Health club

Put away your watch and let experts whisk you into a place, call pure serenity. Spa at PC Karachi is relaxing comfortable and sensorial even the smallest touch makes a difference and helps you to dive into life again.

Deep sport massage

This method uses along strokes kneading combine with active and passive movements of joints to create a general feeling of well being and relaxation lemon and rosemary oil are used.

Thai massage
This emerging rhythmic massage utilize lemon grass scented herbal poultices that are heated and then applied to the body at pressure point to relax the muscles and release tension.

Meeting halls

Rediscover the art of conferencing with PC hotel Karachi. Their wide range of fully equipped private meeting rooms and banquets halls offer the perfect combination of efficiency convenient and consummate. Keeping in mind the business and commercial requirement of the trade of capital PCHK id the ideal location fully equipped with state of the art communication system impeccable service and presentation facilities to ensure the smooth running of your business event

Facilities

LCD projector
Multi media projector
Slide projector
Overhead projector
Television
Videocassette recorder
Laser pointer
Flipchart board
Video conferencing

Banquet
Our grand ballroom offers perfect location for traditional wedding ceremonies exclusive parties. They do every thing to inspire wedding that we will cherish forever. Their cordial and always welcoming reticular service is perfect to every detail from planning to execution.

Conclusion
They should wide their product width by introducing some new and innovative services product as catering services and halls like in house. Movie theaters beside that it has complete hotels services in it.

Porsche Carrera GT Expensive Car Design

It is a stylish car with a combination of five colors making it the most adorable street rager. The five paints include Fayence Yellow, Guards Red, Seal Grey, Basalt Black and GT Silver. The air dams and the large side inlets help to cool the large V10 frame by the carbon fibre rear hood. The pad brakes are embraced in 15 inch ceramic, which brings an impressive appearance underneath the 19th inch front and the 20 inch rear tires. The GT model also includes an automated rear wing spoiler.The seats are sophisticated in soft leather and throughout the interior the speckled look in dazzling leather is everything to steal your heart. Very ‘Porsche’ in style, the ignition is to the left of the steering wheel. The car is installed with super refined technology that incorporates a pure carbon fiber monocoque and subframe, inboard suspension and dry sump lubrication. What is special about the car is that, its radiator is about five times the size of a 911 turbo’s. When driving the car, you may miss out on the dynamic stability control, but you will surely love the traction control, that proves to be a better substitute.

GEORGE W. BUSH 2001-2009

George W. Bush is the 43rd President of the United States. He was sworn into office on January 20, 2001, re-elected on November 2, 2004, and sworn in for a second term on January 20, 2005. Before his Presidency, he served for 6 years as Governor of the State of Texas.President Bush was born July 6, 1946, in New Haven, Connecticut, to Barbara and George H.W. Bush – later the 41st President of the United States. In 1948, the family moved to Texas, where President Bush grew up in Midland and Houston. He received a bachelor’s degree in history from Yale University in 1968 and then served as a pilot in the Texas Air National Guard. President Bush received a Master of Business Administration from Harvard Business School in 1975. Following graduation, he moved back to Midland and began a career in the energy business. After working on his father’s successful 1988 Presidential campaign, President Bush assembled a group of partners that purchased the Texas Rangers baseball franchise in 1989. On November 8, 1994, George W. Bush was elected the 46th Governor of Texas. He became the first Governor in Texas history to be elected to consecutive 4-year terms when he was re-elected on November 3, 1998. In Austin, he earned a reputation for his bipartisan governing approach and his compassionate conservative philosophy, which was based on limited government, personal responsibility, strong families, and local control.Since his election to the Presidency in 2000, President Bush has worked to extend freedom, opportunity, and security at home and abroad. His first initiative as President was the No Child Left Behind Act, a bipartisan measure that raised standards in schools, insisted on accountability in return for federal dollars, and led to measurable gains in achievement – especially among minority students. Faced with a recession when he took office, President Bush cut taxes for every federal income taxpayer, which helped set off an unprecedented 52 straight months of job creation. And President Bush modernized Medicare by adding a prescription drug benefit, a reform that provided access to needed medicine for 40 million seniors and other beneficiaries. President Bush also implemented free trade agreements with more than a dozen nations; empowered America’s armies of compassion by creating a new Faith-based and Community Initiative; promoted a culture of life; improved air quality and made America’s energy supply more secure; set aside more ocean resources for environmental protection than any predecessor; transformed the military and nearly doubled government support for veterans; pioneered a new model of partnership in development that tied American foreign aid to reform and good governance; launched a global HIV/AIDS initiative that has spared millions of lives; expanded the NATO alliance; forged a historic new partnership with India; and appointed Chief Justice John Roberts and Justice Samuel Alito to the U.S. Supreme Court.The most significant event of President Bush’s tenure came on September 11, 2001, when terrorists killed nearly 3,000 people on American soil. President Bush responded with a comprehensive strategy to protect the American people. He led the most dramatic reorganization of the federal government since the beginning of the Cold War, reforming the intelligence community and establishing new institutions like the Department of Homeland Security. He built global coalitions to remove violent regimes in Afghanistan and Iraq that threatened America – liberating more than 50 million people from tyranny. He recognized that freedom and hope are the best alternative to the extremist ideology of the terrorists, so he provided unprecedented American support for young democracies and dissidents in the Middle East and beyond. In the more than seven years after September 11, 2001, the United States was not attacked again.President Bush is married to Laura Welch Bush, a former teacher and librarian whom he met at a friend’s backyard barbeque. The President and Mrs. Bush have twin daughters, Barbara and Jenna, and a son-in-law, Henry Hager. The Bush family also includes two dogs, Barney and Miss Beazley.

GEORGE H.W. BUSH 1989-1993

George Bush brought to the White House a dedication to traditional American values and a determination to direct them toward making the United States "a kinder and gentler nation." In his Inaugural Address he pledged in "a moment rich with promise" to use American strength as "a force for good."
Coming from a family with a tradition of public service, George Herbert Walker Bush felt the responsibility to make his contribution both in time of war and in peace. Born in Milton, Massachusetts, on June 12, 1924, he became a student leader at Phillips Academy in Andover. On his 18th birthday he enlisted in the armed forces. The youngest pilot in the Navy when he received his wings, he flew 58 combat missions during World War II. On one mission over the Pacific as a torpedo bomber pilot he was shot down by Japanese antiaircraft fire and was rescued from the water by a U. S. submarine. He was awarded the Distinguished Flying Cross for bravery in action.
Bush next turned his energies toward completing his education and raising a family. In January 1945 he married Barbara Pierce. They had six children-- George, Robin (who died as a child), John (known as Jeb), Neil, Marvin, and Dorothy.
At Yale University he excelled both in sports and in his studies; he was captain of the baseball team and a member of Phi Beta Kappa. After graduation Bush embarked on a career in the oil industry of West Texas.
Like his father, Prescott Bush, who was elected a Senator from Connecticut in 1952, George became interested in public service and politics. He served two terms as a Representative to Congress from Texas. Twice he ran unsuccessfully for the Senate. Then he was appointed to a series of high-level positions: Ambassador to the United Nations, Chairman of the Republican National Committee, Chief of the U. S. Liaison Office in the People's Republic of China, and Director of the Central Intelligence Agency.
In 1980 Bush campaigned for the Republican nomination for President. He lost, but was chosen as a running mate by Ronald Reagan. As Vice President, Bush had responsibility in several domestic areas, including Federal deregulation and anti-drug programs, and visited scores of foreign countries. In 1988 Bush won the Republican nomination for President and, with Senator Dan Quayle of Indiana as his running mate, he defeated Massachusetts Governor Michael Dukakis in the general election.
Bush faced a dramatically changing world, as the Cold War ended after 40 bitter years, the Communist empire broke up, and the Berlin Wall fell. The Soviet Union ceased to exist; and reformist President Mikhail Gorbachev, whom Bush had supported, resigned. While Bush hailed the march of democracy, he insisted on restraint in U. S. policy toward the group of new nations.
In other areas of foreign policy, President Bush sent American troops into Panama to overthrow the corrupt regime of General Manuel Noriega, who was threatening the security of the canal and the Americans living there. Noriega was brought to the United States for trial as a drug trafficker.
Bush's greatest test came when Iraqi President Saddam Hussein invaded Kuwait, then threatened to move into Saudi Arabia. Vowing to free Kuwait, Bush rallied the United Nations, the U. S. people, and Congress and sent 425,000 American troops. They were joined by 118,000 troops from allied nations. After weeks of air and missile bombardment, the 100-hour land battle dubbed Desert Storm routed Iraq's million-man army.
Despite unprecedented popularity from this military and diplomatic triumph, Bush was unable to withstand discontent at home from a faltering economy, rising violence in inner cities, and continued high deficit spending. In 1992 he lost his bid for reelection to Democrat William Clinton.

GERALD R. FORD 1974-1977( The president of USA)

When Gerald R. Ford took the oath of office on August 9, 1974, he declared, "I assume the Presidency under extraordinary circumstances.... This is an hour of history that troubles our minds and hurts our hearts."
It was indeed an unprecedented time. He had been the first Vice President chosen under the terms of the Twenty-fifth Amendment and, in the aftermath of the Watergate scandal, was succeeding the first President ever to resign.
Ford was confronted with almost insuperable tasks. There were the challenges of mastering inflation, reviving a depressed economy, solving chronic energy shortages, and trying to ensure world peace.
The President acted to curb the trend toward Government intervention and spending as a means of solving the problems of American society and the economy. In the long run, he believed, this shift would bring a better life for all Americans.
Ford's reputation for integrity and openness had made him popular during his 25 years in Congress. From 1965 to 1973, he was House Minority Leader. Born in Omaha, Nebraska, in 1913, he grew up in Grand Rapids, Michigan. He starred on the University of Michigan football team, then went to Yale, where he served as assistant coach while earning his law degree. During World War II he attained the rank of lieutenant commander in the Navy. After the war he returned to Grand Rapids, where he began the practice of law, and entered Republican politics. A few weeks before his election to Congress in 1948, he married Elizabeth Bloomer. They have four children: Michael, John, Steven, and Susan.
As President, Ford tried to calm earlier controversies by granting former President Nixon a full pardon. His nominee for Vice President, former Governor Nelson Rockefeller of New York, was the second person to fill that office by appointment. Gradually, Ford selected a cabinet of his own.
Ford established his policies during his first year in office, despite opposition from a heavily Democratic Congress. His first goal was to curb inflation. Then, when recession became the Nation's most serious domestic problem, he shifted to measures aimed at stimulating the economy. But, still fearing inflation, Ford vetoed a number of non-military appropriations bills that would have further increased the already heavy budgetary deficit. During his first 14 months as President he vetoed 39 measures. His vetoes were usually sustained.
Ford continued as he had in his Congressional days to view himself as "a moderate in domestic affairs, a conservative in fiscal affairs, and a dyed-in-the-wool internationalist in foreign affairs." A major goal was to help business operate more freely by reducing taxes upon it and easing the controls exercised by regulatory agencies. "We...declared our independence 200 years ago, and we are not about to lose it now to paper shufflers and computers," he said.
In foreign affairs Ford acted vigorously to maintain U. S. power and prestige after the collapse of Cambodia and South Viet Nam. Preventing a new war in the Middle East remained a major objective; by providing aid to both Israel and Egypt, the Ford Administration helped persuade the two countries to accept an interim truce agreement. Detente with the Soviet Union continued. President Ford and Soviet leader Leonid I. Brezhnev set new limitations upon nuclear weapons.
President Ford won the Republican nomination for the Presidency in 1976, but lost the election to his Democratic opponent, former Governor Jimmy Carter of Georgia.
On Inauguration Day, President Carter began his speech: "For myself and for our Nation, I want to thank my predecessor for all he has done to heal our land." A grateful people concurred.

RICHARD M. NIXON 1969-1974( THE PRESIDENT OF AMERICA)

Reconciliation was the first goal set by President Richard M. Nixon. The Nation was painfully divided, with turbulence in the cities and war overseas. During his Presidency, Nixon succeeded in ending American fighting in Viet Nam and improving relations with the U.S.S.R. and China. But the Watergate scandal brought fresh divisions to the country and ultimately led to his resignation.
His election in 1968 had climaxed a career unusual on two counts: his early success and his comeback after being defeated for President in 1960 and for Governor of California in 1962.
Born in California in 1913, Nixon had a brilliant record at Whittier College and Duke University Law School before beginning the practice of law. In 1940, he married Patricia Ryan; they had two daughters, Patricia (Tricia) and Julie. During World War II, Nixon served as a Navy lieutenant commander in the Pacific.
On leaving the service, he was elected to Congress from his California district. In 1950, he won a Senate seat. Two years later, General Eisenhower selected Nixon, age 39, to be his running mate.
As Vice President, Nixon took on major duties in the Eisenhower Administration. Nominated for President by acclamation in 1960, he lost by a narrow margin to John F. Kennedy. In 1968, he again won his party's nomination, and went on to defeat Vice President Hubert H. Humphrey and third-party candidate George C. Wallace.
His accomplishments while in office included revenue sharing, the end of the draft, new anticrime laws, and a broad environmental program. As he had promised, he appointed Justices of conservative philosophy to the Supreme Court. One of the most dramatic events of his first term occurred in 1969, when American astronauts made the first moon landing.
Some of his most acclaimed achievements came in his quest for world stability. During visits in 1972 to Beijing and Moscow, he reduced tensions with China and the U.S.S.R. His summit meetings with Russian leader Leonid I. Brezhnev produced a treaty to limit strategic nuclear weapons. In January 1973, he announced an accord with North Viet Nam to end American involvement in Indochina. In 1974, his Secretary of State, Henry Kissinger, negotiated disengagement agreements between Israel and its opponents, Egypt and Syria.
In his 1972 bid for office, Nixon defeated Democratic candidate George McGovern by one of the widest margins on record.
Within a few months, his administration was embattled over the so-called "Watergate" scandal, stemming from a break-in at the offices of the Democratic National Committee during the 1972 campaign. The break-in was traced to officials of the Committee to Re-elect the President. A number of administration officials resigned; some were later convicted of offenses connected with efforts to cover up the affair. Nixon denied any personal involvement, but the courts forced him to yield tape recordings which indicated that he had, in fact, tried to divert the investigation.
As a result of unrelated scandals in Maryland, Vice President Spiro T. Agnew resigned in 1973. Nixon nominated, and Congress approved, House Minority Leader Gerald R. Ford as Vice President.
Faced with what seemed almost certain impeachment, Nixon announced on August 8, 1974, that he would resign the next day to begin "that process of healing which is so desperately needed in America."
In his last years, Nixon gained praise as an elder statesman. By the time of his death on April 22, 1994, he had written numerous books on his experiences in public life and on foreign policy.

LYNDON B. JOHNSON 1963-1969 ( The President Of America )

"A Great Society" for the American people and their fellow men elsewhere was the vision of Lyndon B. Johnson. In his first years of office he obtained passage of one of the most extensive legislative programs in the Nation's history. Maintaining collective security, he carried on the rapidly growing struggle to restrain Communist encroachment in Viet Nam.
Johnson was born on August 27, 1908, in central Texas, not far from Johnson City, which his family had helped settle. He felt the pinch of rural poverty as he grew up, working his way through Southwest Texas State Teachers College (now known as Texas State University-San Marcos); he learned compassion for the poverty of others when he taught students of Mexican descent.
In 1937 he campaigned successfully for the House of Representatives on a New Deal platform, effectively aided by his wife, the former Claudia "Lady Bird" Taylor, whom he had married in 1934.
During World War II he served briefly in the Navy as a lieutenant commander, winning a Silver Star in the South Pacific. After six terms in the House, Johnson was elected to the Senate in 1948. In 1953, he became the youngest Minority Leader in Senate history, and the following year, when the Democrats won control, Majority Leader. With rare skill he obtained passage of a number of key Eisenhower measures.
In the 1960 campaign, Johnson, as John F. Kennedy's running mate, was elected Vice President. On November 22, 1963, when Kennedy was assassinated, Johnson was sworn in as President.
First he obtained enactment of the measures President Kennedy had been urging at the time of his death--a new civil rights bill and a tax cut. Next he urged the Nation "to build a great society, a place where the meaning of man's life matches the marvels of man's labor." In 1964, Johnson won the Presidency with 61 percent of the vote and had the widest popular margin in American history--more than 15,000,000 votes.
The Great Society program became Johnson's agenda for Congress in January 1965: aid to education, attack on disease, Medicare, urban renewal, beautification, conservation, development of depressed regions, a wide-scale fight against poverty, control and prevention of crime and delinquency, removal of obstacles to the right to vote. Congress, at times augmenting or amending, rapidly enacted Johnson's recommendations. Millions of elderly people found succor through the 1965 Medicare amendment to the Social Security Act.
Under Johnson, the country made spectacular explorations of space in a program he had championed since its start. When three astronauts successfully orbited the moon in December 1968, Johnson congratulated them: "You've taken ... all of us, all over the world, into a new era. . . . "
Nevertheless, two overriding crises had been gaining momentum since 1965. Despite the beginning of new antipoverty and anti-discrimination programs, unrest and rioting in black ghettos troubled the Nation. President Johnson steadily exerted his influence against segregation and on behalf of law and order, but there was no early solution.
The other crisis arose from Viet Nam. Despite Johnson's efforts to end Communist aggression and achieve a settlement, fighting continued. Controversy over the war had become acute by the end of March 1968, when he limited the bombing of North Viet Nam in order to initiate negotiations. At the same time, he startled the world by withdrawing as a candidate for re-election so that he might devote his full efforts, unimpeded by politics, to the quest for peace.
When he left office, peace talks were under way; he did not live to see them successful, but died suddenly of a heart attack at his Texas ranch on January 22, 1973.

JOHN F. KENNEDY 1961-1963(the President Of USA)

On November 22, 1963, when he was hardly past his first thousand days in office, John Fitzgerald Kennedy was killed by an assassin's bullets as his motorcade wound through Dallas, Texas. Kennedy was the youngest man elected President; he was the youngest to die.
Of Irish descent, he was born in Brookline, Massachusetts, on May 29, 1917. Graduating from Harvard in 1940, he entered the Navy. In 1943, when his PT boat was rammed and sunk by a Japanese destroyer, Kennedy, despite grave injuries, led the survivors through perilous waters to safety.
Back from the war, he became a Democratic Congressman from the Boston area, advancing in 1953 to the Senate. He married Jacqueline Bouvier on September 12, 1953. In 1955, while recuperating from a back operation, he wrote Profiles in Courage, which won the Pulitzer Prize in history.
In 1956 Kennedy almost gained the Democratic nomination for Vice President, and four years later was a first-ballot nominee for President. Millions watched his television debates with the Republican candidate, Richard M. Nixon. Winning by a narrow margin in the popular vote, Kennedy became the first Roman Catholic President.
His Inaugural Address offered the memorable injunction: "Ask not what your country can do for you--ask what you can do for your country." As President, he set out to redeem his campaign pledge to get America moving again. His economic programs launched the country on its longest sustained expansion since World War II; before his death, he laid plans for a massive assault on persisting pockets of privation and poverty.
Responding to ever more urgent demands, he took vigorous action in the cause of equal rights, calling for new civil rights legislation. His vision of America extended to the quality of the national culture and the central role of the arts in a vital society.
He wished America to resume its old mission as the first nation dedicated to the revolution of human rights. With the Alliance for Progress and the Peace Corps, he brought American idealism to the aid of developing nations. But the hard reality of the Communist challenge remained.
Shortly after his inauguration, Kennedy permitted a band of Cuban exiles, already armed and trained, to invade their homeland. The attempt to overthrow the regime of Fidel Castro was a failure. Soon thereafter, the Soviet Union renewed its campaign against West Berlin. Kennedy replied by reinforcing the Berlin garrison and increasing the Nation's military strength, including new efforts in outer space. Confronted by this reaction, Moscow, after the erection of the Berlin Wall, relaxed its pressure in central Europe.
Instead, the Russians now sought to install nuclear missiles in Cuba. When this was discovered by air reconnaissance in October 1962, Kennedy imposed a quarantine on all offensive weapons bound for Cuba. While the world trembled on the brink of nuclear war, the Russians backed down and agreed to take the missiles away. The American response to the Cuban crisis evidently persuaded Moscow of the futility of nuclear blackmail.
Kennedy now contended that both sides had a vital interest in stopping the spread of nuclear weapons and slowing the arms race--a contention which led to the test ban treaty of 1963. The months after the Cuban crisis showed significant progress toward his goal of "a world of law and free choice, banishing the world of war and coercion." His administration thus saw the beginning of new hope for both the equal rights of Americans and the peace of the world.

DWIGHT D. EISENHOWER 1953-1961(The President Of United States)

Bringing to the Presidency his prestige as commanding general of the victorious forces in Europe during World War II, Dwight D. Eisenhower obtained a truce in Korea and worked incessantly during his two terms to ease the tensions of the Cold War. He pursued the moderate policies of "Modern Republicanism," pointing out as he left office, "America is today the strongest, most influential, and most productive nation in the world."
Born in Texas in 1890, brought up in Abilene, Kansas, Eisenhower was the third of seven sons. He excelled in sports in high school, and received an appointment to West Point. Stationed in Texas as a second lieutenant, he met Mamie Geneva Doud, whom he married in 1916.
In his early Army career, he excelled in staff assignments, serving under Generals John J. Pershing, Douglas MacArthur, and Walter Krueger. After Pearl Harbor, General George C. Marshall called him to Washington for a war plans assignment. He commanded the Allied Forces landing in North Africa in November 1942; on D-Day, 1944, he was Supreme Commander of the troops invading France.
After the war, he became President of Columbia University, then took leave to assume supreme command over the new NATO forces being assembled in 1951. Republican emissaries to his headquarters near Paris persuaded him to run for President in 1952.
"I like Ike" was an irresistible slogan; Eisenhower won a sweeping victory.
Negotiating from military strength, he tried to reduce the strains of the Cold War. In 1953, the signing of a truce brought an armed peace along the border of South Korea. The death of Stalin the same year caused shifts in relations with Russia.
New Russian leaders consented to a peace treaty neutralizing Austria. Meanwhile, both Russia and the United States had developed hydrogen bombs. With the threat of such destructive force hanging over the world, Eisenhower, with the leaders of the British, French, and Russian governments, met at Geneva in July 1955.
The President proposed that the United States and Russia exchange blueprints of each other's military establishments and "provide within our countries facilities for aerial photography to the other country." The Russians greeted the proposal with silence, but were so cordial throughout the meetings that tensions relaxed.
Suddenly, in September 1955, Eisenhower suffered a heart attack in Denver, Colorado. After seven weeks he left the hospital, and in February 1956 doctors reported his recovery. In November he was elected for his second term.
In domestic policy the President pursued a middle course, continuing most of the New Deal and Fair Deal programs, emphasizing a balanced budget. As desegregation of schools began, he sent troops into Little Rock, Arkansas, to assure compliance with the orders of a Federal court; he also ordered the complete desegregation of the Armed Forces. "There must be no second class citizens in this country," he wrote.
Eisenhower concentrated on maintaining world peace. He watched with pleasure the development of his "atoms for peace" program--the loan of American uranium to "have not" nations for peaceful purposes.
Before he left office in January 1961, for his farm in Gettysburg, he urged the necessity of maintaining an adequate military strength, but cautioned that vast, long-continued military expenditures could breed potential dangers to our way of life. He concluded with a prayer for peace "in the goodness of time." Both themes remained timely and urgent when he died, after a long illness, on March 28, 1969.

HARRY S. TRUMAN 1945-1953 (The president Of USA)

During his few weeks as Vice President, Harry S Truman scarcely saw President Roosevelt, and received no briefing on the development of the atomic bomb or the unfolding difficulties with Soviet Russia. Suddenly these and a host of other wartime problems became Truman's to solve when, on April 12, 1945, he became President. He told reporters, "I felt like the moon, the stars, and all the planets had fallen on me."
Truman was born in Lamar, Missouri, in 1884. He grew up in Independence, and for 12 years prospered as a Missouri farmer.
He went to France during World War I as a captain in the Field Artillery. Returning, he married Elizabeth Virginia Wallace, and opened a haberdashery in Kansas City.
Active in the Democratic Party, Truman was elected a judge of the Jackson County Court (an administrative position) in 1922. He became a Senator in 1934. During World War II he headed the Senate war investigating committee, checking into waste and corruption and saving perhaps as much as 15 billion dollars.
As President, Truman made some of the most crucial decisions in history. Soon after V-E Day, the war against Japan had reached its final stage. An urgent plea to Japan to surrender was rejected. Truman, after consultations with his advisers, ordered atomic bombs dropped on cities devoted to war work. Two were Hiroshima and Nagasaki. Japanese surrender quickly followed.
In June 1945 Truman witnessed the signing of the charter of the United Nations, hopefully established to preserve peace.
Thus far, he had followed his predecessor's policies, but he soon developed his own. He presented to Congress a 21-point program, proposing the expansion of Social Security, a full-employment program, a permanent Fair Employment Practices Act, and public housing and slum clearance. The program, Truman wrote, "symbolizes for me my assumption of the office of President in my own right." It became known as the Fair Deal.
Dangers and crises marked the foreign scene as Truman campaigned successfully in 1948. In foreign affairs he was already providing his most effective leadership.
In 1947 as the Soviet Union pressured Turkey and, through guerrillas, threatened to take over Greece, he asked Congress to aid the two countries, enunciating the program that bears his name--the Truman Doctrine. The Marshall Plan, named for his Secretary of State, stimulated spectacular economic recovery in war-torn western Europe.
When the Russians blockaded the western sectors of Berlin in 1948, Truman created a massive airlift to supply Berliners until the Russians backed down. Meanwhile, he was negotiating a military alliance to protect Western nations, the North Atlantic Treaty Organization, established in 1949.
In June 1950, when the Communist government of North Korea attacked South Korea, Truman conferred promptly with his military advisers. There was, he wrote, "complete, almost unspoken acceptance on the part of everyone that whatever had to be done to meet this aggression had to be done. There was no suggestion from anyone that either the United Nations or the United States could back away from it."
A long, discouraging struggle ensued as U.N. forces held a line above the old boundary of South Korea. Truman kept the war a limited one, rather than risk a major conflict with China and perhaps Russia.
Deciding not to run again, he retired to Independence; at age 88, he died December 26, 1972, after a stubborn fight for life.

FRANKLIN D. ROOSEVELT 1933-1945( The President Of USA)

Assuming the Presidency at the depth of the Great Depression, Franklin D. Roosevelt helped the American people regain faith in themselves. He brought hope as he promised prompt, vigorous action, and asserted in his Inaugural Address, "the only thing we have to fear is fear itself."
Born in 1882 at Hyde Park, New York--now a national historic site--he attended Harvard University and Columbia Law School. On St. Patrick's Day, 1905, he married Eleanor Roosevelt.
Following the example of his fifth cousin, President Theodore Roosevelt, whom he greatly admired, Franklin D. Roosevelt entered public service through politics, but as a Democrat. He won election to the New York Senate in 1910. President Wilson appointed him Assistant Secretary of the Navy, and he was the Democratic nominee for Vice President in 1920.
In the summer of 1921, when he was 39, disaster hit-he was stricken with poliomyelitis. Demonstrating indomitable courage, he fought to regain the use of his legs, particularly through swimming. At the 1924 Democratic Convention he dramatically appeared on crutches to nominate Alfred E. Smith as "the Happy Warrior." In 1928 Roosevelt became Governor of New York.
He was elected President in November 1932, to the first of four terms. By March there were 13,000,000 unemployed, and almost every bank was closed. In his first "hundred days," he proposed, and Congress enacted, a sweeping program to bring recovery to business and agriculture, relief to the unemployed and to those in danger of losing farms and homes, and reform, especially through the establishment of the Tennessee Valley Authority.
By 1935 the Nation had achieved some measure of recovery, but businessmen and bankers were turning more and more against Roosevelt's New Deal program. They feared his experiments, were appalled because he had taken the Nation off the gold standard and allowed deficits in the budget, and disliked the concessions to labor. Roosevelt responded with a new program of reform: Social Security, heavier taxes on the wealthy, new controls over banks and public utilities, and an enormous work relief program for the unemployed.
In 1936 he was re-elected by a top-heavy margin. Feeling he was armed with a popular mandate, he sought legislation to enlarge the Supreme Court, which had been invalidating key New Deal measures. Roosevelt lost the Supreme Court battle, but a revolution in constitutional law took place. Thereafter the Government could legally regulate the economy.
Roosevelt had pledged the United States to the "good neighbor" policy, transforming the Monroe Doctrine from a unilateral American manifesto into arrangements for mutual action against aggressors. He also sought through neutrality legislation to keep the United States out of the war in Europe, yet at the same time to strengthen nations threatened or attacked. When France fell and England came under siege in 1940, he began to send Great Britain all possible aid short of actual military involvement.
When the Japanese attacked Pearl Harbor on December 7, 1941, Roosevelt directed organization of the Nation's manpower and resources for global war.
Feeling that the future peace of the world would depend upon relations between the United States and Russia, he devoted much thought to the planning of a United Nations, in which, he hoped, international difficulties could be settled.
As the war drew to a close, Roosevelt's health deteriorated, and on April 12, 1945, while at Warm Springs, Georgia, he died of a cerebral hemorrhage.

HERBERT HOOVER 1929-1933(The President Of USA)

Son of a Quaker blacksmith, Herbert Clark Hoover brought to the Presidency an unparalleled reputation for public service as an engineer, administrator, and humanitarian.
Born in an Iowa village in 1874, he grew up in Oregon. He enrolled at Stanford University when it opened in 1891, graduating as a mining engineer.
He married his Stanford sweetheart, Lou Henry, and they went to China, where he worked for a private corporation as China's leading engineer. In June 1900 the Boxer Rebellion caught the Hoovers in Tientsin. For almost a month the settlement was under heavy fire. While his wife worked in the hospitals, Hoover directed the building of barricades, and once risked his life rescuing Chinese children.
One week before Hoover celebrated his 40th birthday in London, Germany declared war on France, and the American Consul General asked his help in getting stranded tourists home. In six weeks his committee helped 120,000 Americans return to the United States. Next Hoover turned to a far more difficult task, to feed Belgium, which had been overrun by the German army.
After the United States entered the war, President Wilson appointed Hoover head of the Food Administration. He succeeded in cutting consumption of foods needed overseas and avoided rationing at home, yet kept the Allies fed.
After the Armistice, Hoover, a member of the Supreme Economic Council and head of the American Relief Administration, organized shipments of food for starving millions in central Europe. He extended aid to famine-stricken Soviet Russia in 1921. When a critic inquired if he was not thus helping Bolshevism, Hoover retorted, "Twenty million people are starving. Whatever their politics, they shall be fed!"
After capably serving as Secretary of Commerce under Presidents Harding and Coolidge, Hoover became the Republican Presidential nominee in 1928. He said then: "We in America today are nearer to the final triumph over poverty than ever before in the history of any land." His election seemed to ensure prosperity. Yet within months the stock market crashed, and the Nation spiraled downward into depression.
After the crash Hoover announced that while he would keep the Federal budget balanced, he would cut taxes and expand public works spending.
In 1931 repercussions from Europe deepened the crisis, even though the President presented to Congress a program asking for creation of the Reconstruction Finance Corporation to aid business, additional help for farmers facing mortgage foreclosures, banking reform, a loan to states for feeding the unemployed, expansion of public works, and drastic governmental economy.
At the same time he reiterated his view that while people must not suffer from hunger and cold, caring for them must be primarily a local and voluntary responsibility.
His opponents in Congress, who he felt were sabotaging his program for their own political gain, unfairly painted him as a callous and cruel President. Hoover became the scapegoat for the depression and was badly defeated in 1932. In the 1930's he became a powerful critic of the New Deal, warning against tendencies toward statism.
In 1947 President Truman appointed Hoover to a commission, which elected him chairman, to reorganize the Executive Departments. He was appointed chairman of a similar commission by President Eisenhower in 1953. Many economies resulted from both commissions' recommendations. Over the years, Hoover wrote many articles and books, one of which he was working on when he died at 90 in New York City on October 20, 1964.

CALVIN COOLIDGE 1923-1929(The President Of United States)

At 2:30 on the morning of August 3, 1923, while visiting in Vermont, Calvin Coolidge received word that he was President. By the light of a kerosene lamp, his father, who was a notary public, administered the oath of office as Coolidge placed his hand on the family Bible.
Coolidge was "distinguished for character more than for heroic achievement," wrote a Democratic admirer, Alfred E. Smith. "His great task was to restore the dignity and prestige of the Presidency when it had reached the lowest ebb in our history ... in a time of extravagance and waste...."
Born in Plymouth, Vermont, on July 4, 1872, Coolidge was the son of a village storekeeper. He was graduated from Amherst College with honors, and entered law and politics in Northampton, Massachusetts. Slowly, methodically, he went up the political ladder from councilman in Northampton to Governor of Massachusetts, as a Republican. En route he became thoroughly conservative.
As President, Coolidge demonstrated his determination to preserve the old moral and economic precepts amid the material prosperity which many Americans were enjoying. He refused to use Federal economic power to check the growing boom or to ameliorate the depressed condition of agriculture and certain industries. His first message to Congress in December 1923 called for isolation in foreign policy, and for tax cuts, economy, and limited aid to farmers.
He rapidly became popular. In 1924, as the beneficiary of what was becoming known as "Coolidge prosperity," he polled more than 54 percent of the popular vote.
In his Inaugural he asserted that the country had achieved "a state of contentment seldom before seen," and pledged himself to maintain the status quo. In subsequent years he twice vetoed farm relief bills, and killed a plan to produce cheap Federal electric power on the Tennessee River.
The political genius of President Coolidge, Walter Lippmann pointed out in 1926, was his talent for effectively doing nothing: "This active inactivity suits the mood and certain of the needs of the country admirably. It suits all the business interests which want to be let alone.... And it suits all those who have become convinced that government in this country has become dangerously complicated and top-heavy...."
Coolidge was both the most negative and remote of Presidents, and the most accessible. He once explained to Bernard Baruch why he often sat silently through interviews: "Well, Baruch, many times I say only 'yes' or 'no' to people. Even that is too much. It winds them up for twenty minutes more."
But no President was kinder in permitting himself to be photographed in Indian war bonnets or cowboy dress, and in greeting a variety of delegations to the White House.
Both his dry Yankee wit and his frugality with words became legendary. His wife, Grace Goodhue Coolidge, recounted that a young woman sitting next to Coolidge at a dinner party confided to him she had bet she could get at least three words of conversation from him. Without looking at her he quietly retorted, "You lose." And in 1928, while vacationing in the Black Hills of South Dakota, he issued the most famous of his laconic statements, "I do not choose to run for President in 1928."
By the time the disaster of the Great Depression hit the country, Coolidge was in retirement. Before his death in January 1933, he confided to an old friend, ". . . I feel I no longer fit in with these times."

WARREN G. HARDING 1921-1923(The President Of USA)

Before his nomination, Warren G. Harding declared, "America's present need is not heroics, but healing; not nostrums, but normalcy; not revolution, but restoration; not agitation, but adjustment; not surgery, but serenity; not the dramatic, but the dispassionate; not experiment, but equipoise; not submergence in internationality, but sustainment in triumphant nationality...."
A Democratic leader, William Gibbs McAdoo, called Harding's speeches "an army of pompous phrases moving across the landscape in search of an idea." Their very murkiness was effective, since Harding's pronouncements remained unclear on the League of Nations, in contrast to the impassioned crusade of the Democratic candidates, Governor James M. Cox of Ohio and Franklin D. Roosevelt.
Thirty-one distinguished Republicans had signed a manifesto assuring voters that a vote for Harding was a vote for the League. But Harding interpreted his election as a mandate to stay out of the League of Nations.
Harding, born near Marion, Ohio, in 1865, became the publisher of a newspaper. He married a divorcee, Mrs. Florence Kling De Wolfe. He was a trustee of the Trinity Baptist Church, a director of almost every important business, and a leader in fraternal organizations and charitable enterprises.
He organized the Citizen's Cornet Band, available for both Republican and Democratic rallies; "I played every instrument but the slide trombone and the E-flat cornet," he once remarked.
Harding's undeviating Republicanism and vibrant speaking voice, plus his willingness to let the machine bosses set policies, led him far in Ohio politics. He served in the state Senate and as Lieutenant Governor, and unsuccessfully ran for Governor. He delivered the nominating address for President Taft at the 1912 Republican Convention. In 1914 he was elected to the Senate, which he found "a very pleasant place."
An Ohio admirer, Harry Daugherty, began to promote Harding for the 1920 Republican nomination because, he later explained, "He looked like a President."
Thus a group of Senators, taking control of the 1920 Republican Convention when the principal candidates deadlocked, turned to Harding. He won the Presidential election by an unprecedented landslide of 60 percent of the popular vote.
Republicans in Congress easily got the President's signature on their bills. They eliminated wartime controls and slashed taxes, established a Federal budget system, restored the high protective tariff, and imposed tight limitations upon immigration.
By 1923 the postwar depression seemed to be giving way to a new surge of prosperity, and newspapers hailed Harding as a wise statesman carrying out his campaign promise--"Less government in business and more business in government."Behind the facade, not all of Harding's Administration was so impressive. Word began to reach the President that some of his friends were using their official positions for their own enrichment. Alarmed, he complained, "My...friends...they're the ones that keep me walking the floors nights!"
Looking wan and depressed, Harding journeyed westward in the summer of 1923, taking with him his upright Secretary of Commerce, Herbert Hoover. "If you knew of a great scandal in our administration," he asked Hoover, "would you for the good of the country and the party expose it publicly or would you bury it?" Hoover urged publishing it, but Harding feared the political repercussions.
He did not live to find out how the public would react to the scandals of his administration. In August of 1923, he died in San Francisco of a heart attack.

WOODROW WILSON 1913-1921(The President Of United States)

Like Roosevelt before him, Woodrow Wilson regarded himself as the personal representative of the people. "No one but the President," he said, "seems to be expected ... to look out for the general interests of the country." He developed a program of progressive reform and asserted international leadership in building a new world order. In 1917 he proclaimed American entrance into World War I a crusade to make the world "safe for democracy."
Wilson had seen the frightfulness of war. He was born in Virginia in 1856, the son of a Presbyterian minister who during the Civil War was a pastor in Augusta, Georgia, and during Reconstruction a professor in the charred city of Columbia, South Carolina.
After graduation from Princeton (then the College of New Jersey) and the University of Virginia Law School, Wilson earned his doctorate at Johns Hopkins University and entered upon an academic career. In 1885 he married Ellen Louise Axson.
Wilson advanced rapidly as a conservative young professor of political science and became president of Princeton in 1902.
His growing national reputation led some conservative Democrats to consider him Presidential timber. First they persuaded him to run for Governor of New Jersey in 1910. In the campaign he asserted his independence of the conservatives and of the machine that had nominated him, endorsing a progressive platform, which he pursued as governor.
He was nominated for President at the 1912 Democratic Convention and campaigned on a program called the New Freedom, which stressed individualism and states' rights. In the three-way election he received only 42 percent of the popular vote but an overwhelming electoral vote.
Wilson maneuvered through Congress three major pieces of legislation. The first was a lower tariff, the Underwood Act; attached to the measure was a graduated Federal income tax. The passage of the Federal Reserve Act provided the Nation with the more elastic money supply it badly needed. In 1914 antitrust legislation established a Federal Trade Commission to prohibit unfair business practices.
Another burst of legislation followed in 1916. One new law prohibited child labor; another limited railroad workers to an eight-hour day. By virtue of this legislation and the slogan "he kept us out of war," Wilson narrowly won re-election.
But after the election Wilson concluded that America could not remain neutral in the World War. On April 2,1917, he asked Congress for a declaration of war on Germany.
Massive American effort slowly tipped the balance in favor of the Allies. Wilson went before Congress in January 1918, to enunciate American war aims--the Fourteen Points, the last of which would establish "A general association of nations...affording mutual guarantees of political independence and territorial integrity to great and small states alike."
After the Germans signed the Armistice in November 1918, Wilson went to Paris to try to build an enduring peace. He later presented to the Senate the Versailles Treaty, containing the Covenant of the League of Nations, and asked, "Dare we reject it and break the heart of the world?"
But the election of 1918 had shifted the balance in Congress to the Republicans. By seven votes the Versailles Treaty failed in the Senate.
The President, against the warnings of his doctors, had made a national tour to mobilize public sentiment for the treaty. Exhausted, he suffered a stroke and nearly died. Tenderly nursed by his second wife, Edith Bolling Galt, he lived until 1924.

WILLIAM HOWARD TAFT 1909-1913(The President OF United State)

Distinguished jurist, effective administrator, but poor politician, William Howard Taft spent four uncomfortable years in the White House. Large, jovial, conscientious, he was caught in the intense battles between Progressives and conservatives, and got scant credit for the achievements of his administration.
Born in 1857, the son of a distinguished judge, he graduated from Yale, and returned to Cincinnati to study and practice law. He rose in politics through Republican judiciary appointments, through his own competence and availability, and because, as he once wrote facetiously, he always had his "plate the right side up when offices were falling."
But Taft much preferred law to politics. He was appointed a Federal circuit judge at 34. He aspired to be a member of the Supreme Court, but his wife, Helen Herron Taft, held other ambitions for him.
His route to the White House was via administrative posts. President McKinley sent him to the Philippines in 1900 as chief civil administrator. Sympathetic toward the Filipinos, he improved the economy, built roads and schools, and gave the people at least some participation in government.
President Roosevelt made him Secretary of War, and by 1907 had decided that Taft should be his successor. The Republican Convention nominated him the next year.
Taft disliked the campaign--"one of the most uncomfortable four months of my life." But he pledged his loyalty to the Roosevelt program, popular in the West, while his brother Charles reassured eastern Republicans. William Jennings Bryan, running on the Democratic ticket for a third time, complained that he was having to oppose two candidates, a western progressive Taft and an eastern conservative Taft.
Progressives were pleased with Taft's election. "Roosevelt has cut enough hay," they said; "Taft is the man to put it into the barn." Conservatives were delighted to be rid of Roosevelt--the "mad messiah."
Taft recognized that his techniques would differ from those of his predecessor. Unlike Roosevelt, Taft did not believe in the stretching of Presidential powers. He once commented that Roosevelt "ought more often to have admitted the legal way of reaching the same ends."
Taft alienated many liberal Republicans who later formed the Progressive Party, by defending the Payne-Aldrich Act which unexpectedly continued high tariff rates. A trade agreement with Canada, which Taft pushed through Congress, would have pleased eastern advocates of a low tariff, but the Canadians rejected it. He further antagonized Progressives by upholding his Secretary of the Interior, accused of failing to carry out Roosevelt's conservation policies.
In the angry Progressive onslaught against him, little attention was paid to the fact that his administration initiated 80 antitrust suits and that Congress submitted to the states amendments for a Federal income tax and the direct election of Senators. A postal savings system was established, and the Interstate Commerce Commission was directed to set railroad rates.
In 1912, when the Republicans renominated Taft, Roosevelt bolted the party to lead the Progressives, thus guaranteeing the election of Woodrow Wilson.
Taft, free of the Presidency, served as Professor of Law at Yale until President Harding made him Chief Justice of the United States, a position he held until just before his death in 1930. To Taft, the appointment was his greatest honor; he wrote: "I don't remember that I ever was President."

THEODORE ROOSEVELT 1901-1909(The President Of America)

With the assassination of President McKinley, Theodore Roosevelt, not quite 43, became the youngest President in the Nation's history. He brought new excitement and power to the Presidency, as he vigorously led Congress and the American public toward progressive reforms and a strong foreign policy.
He took the view that the President as a "steward of the people" should take whatever action necessary for the public good unless expressly forbidden by law or the Constitution." I did not usurp power," he wrote, "but I did greatly broaden the use of executive power."
Roosevelt's youth differed sharply from that of the log cabin Presidents. He was born in New York City in 1858 into a wealthy family, but he too struggled--against ill health--and in his triumph became an advocate of the strenuous life.
In 1884 his first wife, Alice Lee Roosevelt, and his mother died on the same day. Roosevelt spent much of the next two years on his ranch in the Badlands of Dakota Territory. There he mastered his sorrow as he lived in the saddle, driving cattle, hunting big game--he even captured an outlaw. On a visit to London, he married Edith Carow in December 1886.
During the Spanish-American War, Roosevelt was lieutenant colonel of the Rough Rider Regiment, which he led on a charge at the battle of San Juan. He was one of the most conspicuous heroes of the war.
Boss Tom Platt, needing a hero to draw attention away from scandals in New York State, accepted Roosevelt as the Republican candidate for Governor in 1898. Roosevelt won and served with distinction.
As President, Roosevelt held the ideal that the Government should be the great arbiter of the conflicting economic forces in the Nation, especially between capital and labor, guaranteeing justice to each and dispensing favors to none.
Roosevelt emerged spectacularly as a "trust buster" by forcing the dissolution of a great railroad combination in the Northwest. Other antitrust suits under the Sherman Act followed.
Roosevelt steered the United States more actively into world politics. He liked to quote a favorite proverb, "Speak softly and carry a big stick. . . . "
Aware of the strategic need for a shortcut between the Atlantic and Pacific, Roosevelt ensured the construction of the Panama Canal. His corollary to the Monroe Doctrine prevented the establishment of foreign bases in the Caribbean and arrogated the sole right of intervention in Latin America to the United States.
He won the Nobel Peace Prize for mediating the Russo-Japanese War, reached a Gentleman's Agreement on immigration with Japan, and sent the Great White Fleet on a goodwill tour of the world.
Some of Theodore Roosevelt's most effective achievements were in conservation. He added enormously to the national forests in the West, reserved lands for public use, and fostered great irrigation projects.
He crusaded endlessly on matters big and small, exciting audiences with his high-pitched voice, jutting jaw, and pounding fist. "The life of strenuous endeavor" was a must for those around him, as he romped with his five younger children and led ambassadors on hikes through Rock Creek Park in Washington, D.C.
Leaving the Presidency in 1909, Roosevelt went on an African safari, then jumped back into politics. In 1912 he ran for President on a Progressive ticket. To reporters he once remarked that he felt as fit as a bull moose, the name of his new party.
While campaigning in Milwaukee, he was shot in the chest by a fanatic. Roosevelt soon recovered, but his words at that time would have been applicable at the time of his death in 1919: "No man has had a happier life than I have led; a happier life in every way."

WILLIAM MCKINLEY 1897-1901(The president Of USA)

At the 1896 Republican Convention, in time of depression, the wealthy Cleveland businessman Marcus Alonzo Hanna ensured the nomination of his friend William McKinley as "the advance agent of prosperity." The Democrats, advocating the "free and unlimited coinage of both silver and gold"--which would have mildly inflated the currency--nominated William Jennings Bryan.
While Hanna used large contributions from eastern Republicans frightened by Bryan's views on silver, McKinley met delegations on his front porch in Canton, Ohio. He won by the largest majority of popular votes since 1872.
Born in Niles, Ohio, in 1843, McKinley briefly attended Allegheny College, and was teaching in a country school when the Civil War broke out. Enlisting as a private in the Union Army, he was mustered out at the end of the war as a brevet major of volunteers. He studied law, opened an office in Canton, Ohio, and married Ida Saxton, daughter of a local banker.
At 34, McKinley won a seat in Congress. His attractive personality, exemplary character, and quick intelligence enabled him to rise rapidly. He was appointed to the powerful Ways and Means Committee. Robert M. La Follette, Sr., who served with him, recalled that he generally "represented the newer view," and "on the great new questions .. was generally on the side of the public and against private interests."
During his 14 years in the House, he became the leading Republican tariff expert, giving his name to the measure enacted in 1890. The next year he was elected Governor of Ohio, serving two terms.
When McKinley became President, the depression of 1893 had almost run its course and with it the extreme agitation over silver. Deferring action on the money question, he called Congress into special session to enact the highest tariff in history.
In the friendly atmosphere of the McKinley Administration, industrial combinations developed at an unprecedented pace. Newspapers caricatured McKinley as a little boy led around by "Nursie" Hanna, the representative of the trusts. However, McKinley was not dominated by Hanna; he condemned the trusts as "dangerous conspiracies against the public good."
Not prosperity, but foreign policy, dominated McKinley's Administration. Reporting the stalemate between Spanish forces and revolutionaries in Cuba, newspapers screamed that a quarter of the population was dead and the rest suffering acutely. Public indignation brought pressure upon the President for war. Unable to restrain Congress or the American people, McKinley delivered his message of neutral intervention in April 1898. Congress thereupon voted three resolutions tantamount to a declaration of war for the liberation and independence of Cuba.
In the 100-day war, the United States destroyed the Spanish fleet outside Santiago harbor in Cuba, seized Manila in the Philippines, and occupied Puerto Rico.
"Uncle Joe" Cannon, later Speaker of the House, once said that McKinley kept his ear so close to the ground that it was full of grasshoppers. When McKinley was undecided what to do about Spanish possessions other than Cuba, he toured the country and detected an imperialist sentiment. Thus the United States annexed the Philippines, Guam, and Puerto Rico.
In 1900, McKinley again campaigned against Bryan. While Bryan inveighed against imperialism, McKinley quietly stood for "the full dinner pail."
His second term, which had begun auspiciously, came to a tragic end in September 1901. He was standing in a receiving line at the Buffalo Pan-American Exposition when a deranged anarchist shot him twice. He died eight days later.

BENJAMIN HARRISON 1889-1893(The President Of USA)

Nominated for President on the eighth ballot at the 1888 Republican Convention, Benjamin Harrison conducted one of the first "front-porch" campaigns, delivering short speeches to delegations that visited him in Indianapolis. As he was only 5 feet, 6 inches tall, Democrats called him "Little Ben"; Republicans replied that he was big enough to wear the hat of his grandfather, "Old Tippecanoe."
Born in 1833 on a farm by the Ohio River below Cincinnati, Harrison attended Miami University in Ohio and read law in Cincinnati. He moved to Indianapolis, where he practiced law and campaigned for the Republican Party. He married Caroline Lavinia Scott in 1853. After the Civil War--he was Colonel of the 70th Volunteer Infantry--Harrison became a pillar of Indianapolis, enhancing his reputation as a brilliant lawyer.
The Democrats defeated him for Governor of Indiana in 1876 by unfairly stigmatizing him as "Kid Gloves" Harrison. In the 1880's he served in the United States Senate, where he championed Indians. homesteaders, and Civil War veterans.
In the Presidential election, Harrison received 100,000 fewer popular votes than Cleveland, but carried the Electoral College 233 to 168. Although Harrison had made no political bargains, his supporters had given innumerable pledges upon his behalf.
When Boss Matt Quay of Pennsylvania heard that Harrison ascribed his narrow victory to Providence, Quay exclaimed that Harrison would never know "how close a number of men were compelled to approach... the penitentiary to make him President."
Harrison was proud of the vigorous foreign policy which he helped shape. The first Pan American Congress met in Washington in 1889, establishing an information center which later became the Pan American Union. At the end of his administration Harrison submitted to the Senate a treaty to annex Hawaii; to his disappointment, President Cleveland later withdrew it.
Substantial appropriation bills were signed by Harrison for internal improvements, naval expansion, and subsidies for steamship lines. For the first time except in war, Congress appropriated a billion dollars. When critics attacked "the billion-dollar Congress," Speaker Thomas B. Reed replied, "This is a billion-dollar country." President Harrison also signed the Sherman Anti-Trust Act "to protect trade and commerce against unlawful restraints and monopolies," the first Federal act attempting to regulate trusts.
The most perplexing domestic problem Harrison faced was the tariff issue. The high tariff rates in effect had created a surplus of money in the Treasury. Low-tariff advocates argued that the surplus was hurting business. Republican leaders in Congress successfully met the challenge. Representative William McKinley and Senator Nelson W. Aldrich framed a still higher tariff bill; some rates were intentionally prohibitive.
Harrison tried to make the tariff more acceptable by writing in reciprocity provisions. To cope with the Treasury surplus, the tariff was removed from imported raw sugar; sugar growers within the United States were given two cents a pound bounty on their production.
Long before the end of the Harrison Administration, the Treasury surplus had evaporated, and prosperity seemed about to disappear as well. Congressional elections in 1890 went stingingly against the Republicans, and party leaders decided to abandon President Harrison although he had cooperated with Congress on party legislation. Nevertheless, his party renominated him in 1892, but he was defeated by Cleveland.
After he left office, Harrison returned to Indianapolis, and married the widowed Mrs. Mary Dimmick in 1896. A dignified elder statesman, he died in 1901.

22. & 24. GROVER CLEVELAND 1885-1889, 1893-1897(The president of USA)

The First Democrat elected after the Civil War, Grover Cleveland was the only President to leave the White House and return for a second term four years later.
One of nine children of a Presbyterian minister, Cleveland was born in New Jersey in 1837. He was raised in upstate New York. As a lawyer in Buffalo, he became notable for his single-minded concentration upon whatever task faced him.
At 44, he emerged into a political prominence that carried him to the White House in three years. Running as a reformer, he was elected Mayor of Buffalo in 1881, and later, Governor of New York.
Cleveland won the Presidency with the combined support of Democrats and reform Republicans, the "Mugwumps," who disliked the record of his opponent James G. Blaine of Maine.
A bachelor, Cleveland was ill at ease at first with all the comforts of the White House. "I must go to dinner," he wrote a friend, "but I wish it was to eat a pickled herring a Swiss cheese and a chop at Louis' instead of the French stuff I shall find." In June 1886 Cleveland married 21-year-old Frances Folsom; he was the only President married in the White House.
Cleveland vigorously pursued a policy barring special favors to any economic group. Vetoing a bill to appropriate $10,000 to distribute seed grain among drought-stricken farmers in Texas, he wrote: "Federal aid in such cases encourages the expectation of paternal care on the part of the Government and weakens the sturdiness of our national character. . . . "
He also vetoed many private pension bills to Civil War veterans whose claims were fraudulent. When Congress, pressured by the Grand Army of the Republic, passed a bill granting pensions for disabilities not caused by military service, Cleveland vetoed it, too.
He angered the railroads by ordering an investigation of western lands they held by Government grant. He forced them to return 81,000,000 acres. He also signed the Interstate Commerce Act, the first law attempting Federal regulation of the railroads.
In December 1887 he called on Congress to reduce high protective tariffs. Told that he had given Republicans an effective issue for the campaign of 1888, he retorted, "What is the use of being elected or re-elected unless you stand for something?" But Cleveland was defeated in 1888; although he won a larger popular majority than the Republican candidate Benjamin Harrison, he received fewer electoral votes.
Elected again in 1892, Cleveland faced an acute depression. He dealt directly with the Treasury crisis rather than with business failures, farm mortgage foreclosures, and unemployment. He obtained repeal of the mildly inflationary Sherman Silver Purchase Act and, with the aid of Wall Street, maintained the Treasury's gold reserve.
When railroad strikers in Chicago violated an injunction, Cleveland sent Federal troops to enforce it. "If it takes the entire army and navy of the United States to deliver a post card in Chicago," he thundered, "that card will be delivered."
Cleveland's blunt treatment of the railroad strikers stirred the pride of many Americans. So did the vigorous way in which he forced Great Britain to accept arbitration of a disputed boundary in Venezuela. But his policies during the depression were generally unpopular. His party deserted him and nominated William Jennings Bryan in 1896.
After leaving the White House, Cleveland lived in retirement in Princeton, New Jersey. He died in 1908.

CHESTER ARTHUR 1881-1885 (The president of USA)

Dignified, tall, and handsome, with clean-shaven chin and side-whiskers, Chester A. Arthur "looked like a President."
The son of a Baptist preacher who had emigrated from northern Ireland, Arthur was born in Fairfield, Vermont, in 1829. He was graduated from Union College in 1848, taught school, was admitted to the bar, and practiced law in New York City. Early in the Civil War he served as Quartermaster General of the State of New York.
President Grant in 1871 appointed him Collector of the Port of New York. Arthur effectively marshalled the thousand Customs House employees under his supervision on behalf of Roscoe Conkling's Stalwart Republican machine.
Honorable in his personal life and his public career, Arthur nevertheless was a firm believer in the spoils system when it was coming under vehement attack from reformers. He insisted upon honest administration of the Customs House, but staffed it with more employees than it needed, retaining them for their merit as party workers rather than as Government officials.
In 1878 President Hayes, attempting to reform the Customs House, ousted Arthur. Conkling and his followers tried to win redress by fighting for the renomination of Grant at the 1880 Republican Convention. Failing, they reluctantly accepted the nomination of Arthur for the Vice Presidency.
During his brief tenure as Vice President, Arthur stood firmly beside Conkling in his patronage struggle against President Garfield. But when Arthur succeeded to the Presidency, he was eager to prove himself above machine politics.
Avoiding old political friends, he became a man of fashion in his garb and associates, and often was seen with the elite of Washington, New York, and Newport. To the indignation of the Stalwart Republicans, the onetime Collector of the Port of New York became, as President, a champion of civil service reform. Public pressure, heightened by the assassination of Garfield, forced an unwieldy Congress to heed the President.
In 1883 Congress passed the Pendleton Act, which established a bipartisan Civil Service Commission, forbade levying political assessments against officeholders, and provided for a "classified system" that made certain Government positions obtainable only through competitive written examinations. The system protected employees against removal for political reasons.
Acting independently of party dogma, Arthur also tried to lower tariff rates so the Government would not be embarrassed by annual surpluses of revenue. Congress raised about as many rates as it trimmed, but Arthur signed the Tariff Act of 1883. Aggrieved Westerners and Southerners looked to the Democratic Party for redress, and the tariff began to emerge as a major political issue between the two parties.
The Arthur Administration enacted the first general Federal immigration law. Arthur approved a measure in 1882 excluding paupers, criminals, and lunatics. Congress suspended Chinese immigration for ten years, later making the restriction permanent.
Arthur demonstrated as President that he was above factions within the Republican Party, if indeed not above the party itself. Perhaps in part his reason was the well-kept secret he had known since a year after he succeeded to the Presidency, that he was suffering from a fatal kidney disease. He kept himself in the running for the Presidential nomination in 1884 in order not to appear that he feared defeat, but was not renominated, and died in 1886. Publisher Alexander K. McClure recalled, "No man ever entered the Presidency so profoundly and widely distrusted, and no one ever retired ... more generally respected."

JAMES GARFIELD 1881 (The president of USA)

As the last of the log cabin Presidents, James A. Garfield attacked political corruption and won back for the Presidency a measure of prestige it had lost during the Reconstruction period.
He was born in Cuyahoga County, Ohio, in 1831. Fatherless at two, he later drove canal boat teams, somehow earning enough money for an education. He was graduated from Williams College in Massachusetts in 1856, and he returned to the Western Reserve Eclectic Institute (later Hiram College) in Ohio as a classics professor. Within a year he was made its president.
Garfield was elected to the Ohio Senate in 1859 as a Republican. During the secession crisis, he advocated coercing the seceding states back into the Union.
In 1862, when Union military victories had been few, he successfully led a brigade at Middle Creek, Kentucky, against Confederate troops. At 31, Garfield became a brigadier general, two years later a major general of volunteers.
Meanwhile, in 1862, Ohioans elected him to Congress. President Lincoln persuaded him to resign his commission: It was easier to find major generals than to obtain effective Republicans for Congress. Garfield repeatedly won re-election for 18 years, and became the leading Republican in the House.
At the 1880 Republican Convention, Garfield failed to win the Presidential nomination for his friend John Sherman. Finally, on the 36th ballot, Garfield himself became the "dark horse" nominee.
By a margin of only 10,000 popular votes, Garfield defeated the Democratic nominee, Gen. Winfield Scott Hancock.
As President, Garfield strengthened Federal authority over the New York Customs House, stronghold of Senator Roscoe Conkling, who was leader of the Stalwart Republicans and dispenser of patronage in New York. When Garfield submitted to the Senate a list of appointments including many of Conkling's friends, he named Conkling's arch-rival William H. Robertson to run the Customs House. Conkling contested the nomination, tried to persuade the Senate to block it, and appealed to the Republican caucus to compel its withdrawal.
But Garfield would not submit: "This...will settle the question whether the President is registering clerk of the Senate or the Executive of the United States.... shall the principal port of entry ... be under the control of the administration or under the local control of a factional senator."
Conkling maneuvered to have the Senate confirm Garfield's uncontested nominations and adjourn without acting on Robertson. Garfield countered by withdrawing all nominations except Robertson's; the Senators would have to confirm him or sacrifice all the appointments of Conkling's friends.In a final desperate move, Conkling and his fellow-Senator from New York resigned, confident that their legislature would vindicate their stand and re-elect them. Instead, the legislature elected two other men; the Senate confirmed Robertson. Garfield's victory was complete.
In foreign affairs, Garfield's Secretary of State invited all American republics to a conference to meet in Washington in 1882. But the conference never took place. On July 2, 1881, in a Washington railroad station, an embittered attorney who had sought a consular post shot the President.
Mortally wounded, Garfield lay in the White House for weeks. Alexander Graham Bell, inventor of the telephone, tried unsuccessfully to find the bullet with an induction-balance electrical device which he had designed. On September 6, Garfield was taken to the New Jersey seaside. For a few days he seemed to be recuperating, but on September 19, 1881, he died from an infection and internal hemorrhage.

RUTHERFORD B. HAYES 1877-1881( The President of America)

Beneficiary of the most fiercely disputed election in American history, Rutherford B. Hayes brought to the Executive Mansion dignity, honesty, and moderate reform.
To the delight of the Woman's Christian Temperance Union, Lucy Webb Hayes carried out her husband's orders to banish wines and liquors from the White House.
Born in Ohio in 1822, Hayes was educated at Kenyon College and Harvard Law School. After five years of law practice in Lower Sandusky, he moved to Cincinnati, where he flourished as a young Whig lawyer.
He fought in the Civil War, was wounded in action, and rose to the rank of brevet major general. While he was still in the Army, Cincinnati Republicans ran him for the House of Representatives. He accepted the nomination, but would not campaign, explaining, "an officer fit for duty who at this crisis would abandon his post to electioneer... ought to be scalped."
Elected by a heavy majority, Hayes entered Congress in December 1865, troubled by the "Rebel influences ... ruling the White House." Between 1867 and 1876 he served three terms as Governor of Ohio.
Safe liberalism, party loyalty, and a good war record made Hayes an acceptable Republican candidate in 1876. He opposed Governor Samuel J. Tilden of New York.
Although a galaxy of famous Republican speakers, and even Mark Twain, stumped for Hayes, he expected the Democrats to win. When the first returns seemed to confirm this, Hayes went to bed, believing he had lost. But in New York, Republican National Chairman Zachariah Chandler, aware of a loophole, wired leaders to stand firm: "Hayes has 185 votes and is elected." The popular vote apparently was 4,300,000 for Tilden to 4,036,000 for Hayes. Hayes's election depended upon contested electoral votes in Louisiana, South Carolina, and Florida. If all the disputed electoral votes went to Hayes, he would win; a single one would elect Tilden.
Months of uncertainty followed. In January 1877 Congress established an Electoral Commission to decide the dispute. The commission, made up of eight Republicans and seven Democrats, determined all the contests in favor of Hayes by eight to seven. The final electoral vote: 185 to 184.
Northern Republicans had been promising southern Democrats at least one Cabinet post, Federal patronage, subsidies for internal improvements, and withdrawal of troops from Louisiana and South Carolina.
Hayes insisted that his appointments must be made on merit, not political considerations. For his Cabinet he chose men of high caliber, but outraged many Republicans because one member was an ex-Confederate and another had bolted the party as a Liberal Republican in 1872.
Hayes pledged protection of the rights of Negroes in the South, but at the same time advocated the restoration of "wise, honest, and peaceful local self-government." This meant the withdrawal of troops. Hayes hoped such conciliatory policies would lead to the building of a "new Republican party" in the South, to which white businessmen and conservatives would rally.
Many of the leaders of the new South did indeed favor Republican economic policies and approved of Hayes's financial conservatism, but they faced annihilation at the polls if they were to join the party of Reconstruction. Hayes and his Republican successors were persistent in their efforts but could not win over the "solid South."
Hayes had announced in advance that he would serve only one term, and retired to Spiegel Grove, his home in Fremont, Ohio, in 1881. He died in 1893.

ULYSSES S. GRANT 1869-1877 ( The President of America)

Late in the administration of Andrew Johnson, Gen. Ulysses S. Grant quarreled with the President and aligned himself with the Radical Republicans. He was, as the symbol of Union victory during the Civil War, their logical candidate for President in 1868.
When he was elected, the American people hoped for an end to turmoil. Grant provided neither vigor nor reform. Looking to Congress for direction, he seemed bewildered. One visitor to the White House noted "a puzzled pathos, as of a man with a problem before him of which he does not understand the terms."
Born in 1822, Grant was the son of an Ohio tanner. He went to West Point rather against his will and graduated in the middle of his class. In the Mexican War he fought under Gen. Zachary Taylor.
At the outbreak of the Civil War, Grant was working in his father's leather store in Galena, Illinois. He was appointed by the Governor to command an unruly volunteer regiment. Grant whipped it into shape and by September 1861 he had risen to the rank of brigadier general of volunteers.
He sought to win control of the Mississippi Valley. In February 1862 he took Fort Henry and attacked Fort Donelson. When the Confederate commander asked for terms, Grant replied, "No terms except an unconditional and immediate surrender can be accepted." The Confederates surrendered, and President Lincoln promoted Grant to major general of volunteers.
At Shiloh in April, Grant fought one of the bloodiest battles in the West and came out less well. President Lincoln fended off demands for his removal by saying, "I can't spare this man--he fights."
For his next major objective, Grant maneuvered and fought skillfully to win Vicksburg, the key city on the Mississippi, and thus cut the Confederacy in two. Then he broke the Confederate hold on Chattanooga.
Lincoln appointed him General-in-Chief in March 1864. Grant directed Sherman to drive through the South while he himself, with the Army of the Potomac, pinned down Gen. Robert E. Lee's Army of Northern Virginia.
Finally, on April 9, 1865, at Appomattox Court House, Lee surrendered. Grant wrote out magnanimous terms of surrender that would prevent treason trials.
As President, Grant presided over the Government much as he had run the Army. Indeed he brought part of his Army staff to the White House.
Although a man of scrupulous honesty, Grant as President accepted handsome presents from admirers. Worse, he allowed himself to be seen with two speculators, Jay Gould and James Fisk. When Grant realized their scheme to corner the market in gold, he authorized the Secretary of the Treasury to sell enough gold to wreck their plans, but the speculation had already wrought havoc with business.
During his campaign for re-election in 1872, Grant was attacked by Liberal Republican reformers. He called them "narrow-headed men," their eyes so close together that "they can look out of the same gimlet hole without winking." The General's friends in the Republican Party came to be known proudly as "the Old Guard."
Grant allowed Radical Reconstruction to run its course in the South, bolstering it at times with military force.
After retiring from the Presidency, Grant became a partner in a financial firm, which went bankrupt. About that time he learned that he had cancer of the throat. He started writing his recollections to pay off his debts and provide for his family, racing against death to produce a memoir that ultimately earned nearly $450,000. Soon after completing the last page, in 1885, he died.