Notes Collection

Answers to the following questions may indicate the possibility of a market changing significantly in the future. 1. Are indu...

Competitor analysis considers the companies and brands that compete in the product-market of interest. Defining the Competitive Arena ...

After determining the product-market structure it is useful to develop profiles of end user buyers for the generic, product-type, and prod...

Matching Needs with Product Benefits The term product-market recognizes that markets exist only when there are buyers with needs who...

Markets are increasingly complex, turbulent, and interrelated, creating challenges for managers in understanding market structure and iden...

Marketing plans vary widely in scope and detail. Planning Relationships and Frequency Marketing plans are developed, implemented...

The explosive growth of Internet initiative has resulted in a variety of Web strategies which may impact the business and marketing strate...